Reason Clothing F/W 2014 Lookbook

September 11th, 2014

Reason Clothing is thrilled to announce their new F/W 2014 lookbook. The collection is now available online, in-store at the Reason Outpost, and at select retailers worldwide.

For Fall 2014, designers Philip Bassis and Jonathan Totaro tastefully weave runway-sharp designs with the pop-culture wit they’ve become known for. Building on Reason’s decade-long downtown design heritage, Bassis and Totaro have crafted their most refined collection to date.

Armed with an established brand identity and vision, Fall 2014’s collection is the most comprehensive, mature, and mischievously tongue-in-cheek catalog yet. This being a Reason collection, graphic tees naturally anchor the line, complimented by a full range of ready-to-wear jackets, knits, pants, classic hoodies, and thoughtfully re-imagined basics.

Drawing inspiration from the city they both grew up in, New York serves as the backdrop to the collection. Subtle nods to daily life infuse the collection with a hometown heritage, which can be appreciated and related to a world over. With a clear understanding of their audience, Reason offers the urban-dweller an aggressive yet refined collection that mirrors their lifestyle.

Humor lives naturally in a Reason collection, as evidenced by graphic tees like Cenile Parents (Volvo not included) and New York: Advisory, Expensive Content. Everyday items, phrases, and brand logos are effortlessly reinterpreted into conversation-starting pieces.

This season, Bassis and Totaro are most proud of the wide-range of wear-ability of their line. From the relative simplicity of a camouflage button-down to the nostalgia of a vintage print sweater that commands admiration, this design-duo has cemented their standing as promising contenders amongst today’s most forward-thinking fashion houses.

To view the lookbook, please click here

Shop online at www.reasonclothing.com, visit us in-store at the Reason Outpost, and at select retailers worldwide.

a2873407-00d7-4aab-8692-4375babc96df-2014-09-11-17-41.jpg

LABOR DAY-

August 28th, 2014

Use promo code LABOR14 for an additional 40% ALL ITEMS in our SALE section this weekend only. Savings up to 65% – plus FREE WORLDWIDE SHIPPING.

Shop Now:

http://reasonclothing.com/collections/sale

labordayGIF-2014-08-28-15-19.gif

VEGAS-

August 27th, 2014

We’re back in Vegas for the Project Tradeshow this week-

reason-clothing-_1-2014-08-26-20-47.jpgreason-clothing-_2-2014-08-26-20-47.jpg

Fan favorite-

reason-clothing-_10-2014-08-26-20-47.jpgreason-clothing-_3-2014-08-26-20-47.jpg

QUILTED-

reason-clothing-_4-2014-08-26-20-47.jpg

reason-clothing-_5-2014-08-26-20-47.jpgreason-clothing-_6-2014-08-26-20-47.jpg

WASHES-

reason-clothing-_7-2014-08-26-20-47.jpg

… and the best outfit award of Project 2014 goes to-

reason-clothing-_9-2014-08-26-20-47.jpg

My buddy Carl Cunow’s swimwear line Onia is the best out there- www.onia.com

reason-clothing-_8-2014-08-26-20-47.jpgreason-clothing-_11-2014-08-26-20-47.jpgreason-clothing-_12-2014-08-26-20-47.jpgreason-clothing-_13-2014-08-26-20-47.jpgreason-clothing-_14-2014-08-26-20-47.jpgreason-clothing-_15-2014-08-26-20-47.jpgreason-clothing-_16-2014-08-26-20-47.jpg

Took a visit upstairs to see Pool Tradeshow-

reason-clothing-_17-2014-08-26-20-47.jpg

And the high end section at Magic “The Tents”

reason-clothing-_18-2014-08-26-20-47.jpg

Diallo The Store from Switzerland-

reason-clothing-_19-2014-08-26-20-47.jpg

Wrapping up-

reason-clothing-_20-2014-08-26-20-47.jpg

And our Project Team… Brian-

reason-clothing-_21-2014-08-26-20-47.jpg

JJ-

reason-clothing-_22-2014-08-26-20-47.jpg

Zak Downtown-

reason-clothing-_23-2014-08-26-20-47.jpgreason-clothing-_24-2014-08-26-20-47.jpg

reason-clothing-2014-08-26-20-47.jpg